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Collaboration and Creativity at the Centre of Corporate Culture

by Jody Ordioni

Collaboration and Creativity at the Centre of Corporate Culture

The importance of having a corporate culture can at times elude quantifiable measurements; however, it is imperative to develop and sustain a culture that increases the capacity of the organization to meet or perhaps even exceed its business goals. Key technology platforms have made such goals accessible for digital businesses today. If any business model aims to remain relevant in the future or plans to be in it for the long haul, then it is clear that they have to utilize the apps and tools that favor the desired culture attributes for your company.

The Epicenter of Corporate Culture

There are two attributes within the corporate culture that each company must strive to incorporate in their cultural fabric. These two attributes are collaboration and creativity. It is imperative for organizations to ensure that their teams are able to complete their projects efficiently and with better outcomes. In an organization where effective collaborations are encouraged more, a sustainable competitive advantage can be developed.

Creativity is another fundamental attribute that can allow organizations to succeed. Creative employees can help in generating and documenting fresh business ideas, product ideas, or help to improve the experiences of customers of the company. Creativity can be found in any corner of the company, which is why any digital business should make it a priority to equip all its employees with adequate tools and resources. As collaboration becomes more prevalent and seamless in organizations, 'creative blockades' diminishes, thus allowing teams to share ideas and innovation across business units.

Influence of Analytics and Dependable Data

There are certain technologies that have proven to be more impactful when it comes to promoting creativity and collaboration in the corporate culture. The specificities may change depending on the requirements of each company. However, these generic solutions have shown to be broadly effective. Below you can find two examples of technology that facilitate creativity and collaboration; however, there are many others you can explore.

It would not be wrong to presume that the most important technology at the moment is analytics. The analytics tools that can create the most impact are those that virtually any employee in the company can operate. It should not take a data scientist to understand the mechanics of an analytical tool if your goal is company-wide implementation. This tool takes such high precedence because it can provide important insights and viewpoints that help innovate new and creative internal business processes or methods to deal with customers.

Thus, empowering your employees with analytical tools, that they can easily incorporate into their daily work schedule and use efficiently, might be the push for finding useful insights that can ignite the spark of creativity. This creative spark can be quite addicting. Using data to inspire creative thinking in employees helps to improve the brand experience for them. Before you know, employees will enthusiastically make use of data to solve complex customer-related issues. Thus, investing in analytical tools can provide the push that your employees need to come up with innovative ideas and processes.

Analytical tools are also useful for promoting collaboration. A singular, consistent set of analyses can become the foundational rock to provide business results or valuable insights, which other teams can use to build better models. Teams that look at multiple data sets will remain tangled up in deciding which is the 'right' one to use.

The source of truth

The other beneficial tool to promote creativity and collaboration is one that can provide comprehensive and steady customer data. The presence of a 'single source of truth', when it comes to customer behavior and activity, can become monumental to promote collaborative efforts such as sales, marketing, and product development.

Reliable customer data that can provide a holistic view to employees empowers them to focus on the project at hand without worrying that their efforts might be in the wrong direction. Moreover, such data collection can also help to bolster creativity, as it can help categorize the customer types and what triggers their reactions.

The Bottom Line

The ability to identify what needs to be done to have more successful outcomes can be enhanced by employing the above-mentioned tools. The Design team is not the only one that has a monopoly on being creative. With the aid of the right tools, each employee can be creative in solving customer problems that they face.

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