It has been an open secret that millennials and Gen-Z do not feel that their employers are adequately fulfilling their requirements at work. Our studies show that a measly 15% of employees feel satisfied with the current state of affairs. With remote work and the ongoing pandemic, employers have found a ready excuse for their inadequacy.
However, these companies are finding it increasingly difficult to engage their employees. On the other hand, companies that have robust company culture have smoothly transitioned into the new normal. The insurmountable task in front of organizations now is to engage their employees efficiently. Here are some tips that can push the managers and leaders in the right direction:
Walk the Talk When Communicating with the Employees
Be very clear regarding the mission and vision of your company. It is important that the employees understand what the company stands for and what is expected of them clearly. Employees can determine what role they wish to play in the company only if they know what the bigger picture is. If the goal is not visible to the employees, their motivation level will be low, as they cannot make sense of what they are working towards.
Our research has found, nearly 54% of employees are more likely to stay in the company if they are given a clear purpose. Leaders and managers play an important role in holding up the company values and communicating them to employees clearly.
Diversity Empowers the Company Culture
The upcoming workforce is comprised of millennials and Gen-Z primarily. They are more entrepreneurial than any generation of workforce preceding them. Our studies have concluded that greater diversity is observed within the Gen-Z workforce and that they have radical expectations from the company and the work culture. They do not shy away from openly talking about difficult topics, placing a greater demand on inclusivity and empowerment through diversity.
62% of Gen-Z employees believe that diversity will positively impact businesses. It is the duty of corporates to provide aspiration to the incoming generations. If the employees can see themselves as leaders, they will aspire to work for the company and achieve the same level of success.
Put the Well-Being of Employees at Top
Genuine loyalty is inspired when employees feel that the company cares about their well-being. This not only refers to the physical wellness of the employees but also refers to the mental and emotional health of the employee. Consider having one-on-one discussions with your employees to ask them what stresses them out and remind them to take breaks as well.
Working from home, especially, can mean that they are endlessly working, which would cause burnout and might even force them to leave the company altogether. It is considerate if the mental well-being of the employees becomes an important agenda point within the company culture and is taken seriously.
Addressing the Gap in Perception
Companies that are successful, understand the gap that is present between what the employees truly think and what the company believes to be good for them. Feedback is necessary for the growth and development of the skills of employees. However, the same stands true for all companies as well. If you can gauge what is required by the employees, you stand a better chance of bringing in changes that positively affect them.
But most employees are apprehensive of openly telling their employers what is required. The company culture should open transparent communication channels that can provide psychological safety to the employees. The term psychological safety implies that employees feel secure in their work environment to give honest feedback that helps to improve their experience. For honest communication to happen, trust in the workplace is very important.
The Bottom Line
Without a doubt, one can see that better engagement leads to better results. In surveys conducted, it has been revealed that companies manage to retain and engage their employees and tend to score better in terms of profitability. This conveys a direct relationship between the two. Investors can leverage this knowledge to understand which companies to invest in. If a company looks after its employees well, then it is a good bet.<< back to Blog