Stress Management in Startups in the Post-pandemic Culture

by Jody Ordioni

Stress Management in Startups in the Post-pandemic Culture

The uncertainty of the entrepreneurial world, coupled with the responsibility resting on too-few a shoulder, is a perfect recipe for stress. The competitive nature of the market forces people to overwork themselves to the point of burnout. In this pandemic, uncertainties and stress-inducing factors have skyrocketed.

What is the Impact of Stress?

Stress does not only impact the emotional, physical, and mental well-being of the employees, it can also have a detrimental effect on the organization as a whole. Situations that induce stress can cause friction among the employees, delays in organizational projects, breach of code of conduct, etc.

Foremostly, it leads to increased levels of stress for the founder. This can lead to burnout or even creating toxicity in the workplace, leading to high employee turnover rates. Increased stress and high strain are the reasons most startups fail.

How to Tackle Stress?

To combat this doomed path, startups have to learn how to manage stress for their employees. While stressful situations will always be present in a workplace, collective strengths have to be emphasized upon during a pandemic. Another thing to keep in mind is that companies have to overcome the fear of failure. The company has to remain optimistic and highlight the positive values to improve the morale of the employees. As members of the company, they should be representative of the organization in front of the world. Individual stress should be dealt with properly, even offering professional therapy if required.

One more issue that demands our attention pertains to the founder. Often, they conflate themselves with the company and take every setback as a reflection of their abilities. The shift towards online work and entrepreneurship has brought into focus the need for managing stress.

Why go for Online Therapy?

People feel comfortable talking about physical health issues to their friends or people close to them. Most people also disclose any physical discomfort or condition they have to the companies they work for. However, when it comes to mental health issues, people don't feel as comfortable sharing their problems. This trend is harmful, as concerns about mental health are equally as important. Mostly, the stigma surrounding mental health hinders people from openly addressing it. By having the facility of professional therapy available online it has become increasingly destigmatized.

Ease of Access

Online therapy is also beneficial for entrepreneurs because it ensures access even in remote locations or rural areas. The last thing people suffering from mental health problems need is traveling a long way for therapy. If employees find it difficult to take out time from their busy schedules for therapy, they might forego it altogether.

Accessibility becomes the make or breaks factor for housebound or differently abled people, who wish to seek professional therapy. Mobility is another factor to consider when reaching out for therapy. Professional therapists practicing from their home cannot always accommodate everyone, then online therapy ensures that this barrier is removed.

Affordable and Convenient

The USP of online therapy is convenience and affordability. As the therapy sessions take place from the comfort of your own home, you can dictate your schedule and set the time most convenient for you. Many companies are also taking the initiative- or are being directed by government policies- to include online therapy in insurance coverage as well, making therapy more readily available to combat stress.

Therapists who work solely online would save overhead costs as well, such as renting office space. This implies that the sessions would be available at lower costs and can be accessed by even those who don't have insurance. Teletherapy, overall, is a beneficial endeavor. Even those employees who feel they are psychologically healthy should be encouraged to go to therapy. They can learn about coping mechanisms and health behaviors that can help them better manage stress.

The Bottom Line

The startup stress in a nascent organization can cause high levels of stress, even leading to mental breakdowns. By ensuring that your employees have access and encouragement to seek out professional help, you can create a culture that is focused on the well-being of the employees. Doing so would ensure that employees are happy working for the company and the retention does not take a turn for the worse.

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