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The New Rules to Engage Employees

by Jody Ordioni

In the age of the internet, visibility of organizations is increasing through various social platforms. Your employees can be an integral part of telling the story of your company and its services to your audience. You can build and propagate your corporate image through employees if they are engaged correctly.

Open Communication is Important

In a study conducted by GSG, it was seen that a dismal 3 out of 10 employees feel that their employers effectively communicate with the team. 2 out of 5 employees also feel that their companies use outdated communication methods. Employees want the leadership to address the changes and challenges in the company. Employees regard respect as a two-way exchange, and leadership needs to engage the workers continuously. Most employers use a blanket technique that treats all the employees as same. However, it’s the time to invest in employee communications - data, training, tools and talent needed to customize these communications.

Leadership Needs to Communicate More

For a long time now, companies have dispersed communication and not considered a top-down approach as a viable option. Feedback from the supervisors is necessary, but hearing from the C-suite invigorates the engagement of the employee with the company and makes them more willing to pull their weight. The employees who are regularly in communication with their seniors are twice as likely to trust their employer and feel good about their position in the company, our study suggests. Leaders need to be more visible and readily available to all sections of the organization.

Diversity Not Only in Employee Population but Also in Communication

Categorize and prioritize the employees in the same manner as you treat your customers. Break the barriers between a human resource, government relations, and corporate communication to give the employees what they need. Figure out whether each department is thorough with the expectations of employee communication and implements it properly. Results should be periodically measured, and all parameters, such as employee satisfaction to employee retention, should be recorded. Ask the employees what they wish to discuss and how often, this gives them a chance to express what they truly feel.

Controversial Issues are Not Off the Table

Consumers and employees both analyze companies based on the issues the company stands behind. It can be a great way to glean more information about the mission and vision of any organization. Therefore, companies have to address issues that are contemporary and relevant. In our studies, we saw that 50% of workers want companies to respond quickly on important happenings in the world, while 76% believe that companies should take a stand for what they believe in politically even if it is controversial. Companies that take a stand on socio-political issues are seen as bold and trustworthy, while those that refrain are often labeled irresponsible.

Understand the Willingness of Employees to Communicate

Employees in recent times are becoming more vocal and active about the issues they face. Your employees might wish to speak about your organization and echo the sentiments of the majority; however, you have to ask your employees first before burdening them with this responsibility. By giving employees a platform to present their views and speak on the company’s behalf, you are giving them freedom to express their thoughts. They soon become your promoters. Highlight your corporate values and let employees voice their opinions.

The Bottom Line

Employers often hold back from allowing their employees to become a part of image-building, which can be a costly mistake. The organization can gain the loyalty of their employees which is fundamental to retaining top talent in a competitive market, by simply involving them in the image-building process. It also helps in attracting new employees and increase productivity.

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