Emphasis on Employees - The Real Asset of the Company

by Jody Ordioni

The year past, 2018 has been a blessing for businesses everywhere, whether they be small or medium-sized enterprises. With the economy, both national and local, allowing a smooth run for businesses, the duality of customers and clients are on cloud nine alike. This situation is the exact opposite of a problem that any business can hope to encounter.

Yet, it can pose a problem for business owners, especially if they are entirely focused on pleasing the market that they forget their internal relations. A business owner cannot afford to neglect its most prized asset- the employees. This rings true, especially in a market where the labor unemployment rate is 4%, thus making the workforce par value and worth its weight in gold.

Keeping in mind this deficit, businesses that are set to succeed are deploying programs, policies, and strategies to retain their employees, by keeping them engaged and motivated to accomplish the work they undertake.

The Modern Definition of Employee Engagement

Employee engagement is a wholesome tactic that ensures that your employees turn up day after day for reasons other than the obvious- a paycheck, health coverage, and the 401(k) benefits. Engagement can be seen as the protective shield that helps keep the top talent of your company within the company.

For a second, try to envision the aftermath of your best employee leaving the company. The difficulty starts with the hiring process itself. Moreover, in the competitive market, you might have to outbid someone to gain the replacement you wish to employ. If this headache does not rouse you to engage your employees and keep them happy then perhaps you are not doing enough to keep them engaged already.

3 Step Success - Education, Appreciation, Variety

The process of employee engagement can stand on three pillars, namely education, appreciation, and variety. Education is the key that opens the lock to the employees becoming more valuable and marketable for the company; appreciation is a subtle tool that helps the employees to gain a measure of their worth in the company, and variety is an effort in the process of weeding out complacency.


Providing employees with educational opportunities, be they formal or semi-formal, is a mutually benefiting deal. Your employee can acquire a wider skill set, which can then be put into use for the betterment of your company. Allowing top talent to pursue educational opportunities benefits the company doubly, as it not only gives them a chance to enhance their worth but also is a great way to strengthen company bonds with employees.

Since amassing funding to allow employees to go back to formal schooling or seminars can amount to be a costly affair, the best course of action is on-the-job training and mentorship programs. Veterans can train the fresh crop of employees, which can both enhance productivity and employee engagement. Assigning a mentor, who can offer counseling and coaching increases the magnitude of employee engagement drastically.


The next factor in the employee engagement spectrum is appreciation. There might be a few naysayers who feel that employee appreciation is a participation trophy that reduces the productivity levels, however, everyone wishes to be a part of an environment where they are duly appreciated. Appreciation does not constitute tokens or empty insignia but rather a change in the company culture that appreciates and rewards, progress, innovations, and services of the employees. Elucidating employee engagement is the best, low-investment, high-return model a leader can make use of.


At last, there is the need for variety that allows the employees to escape the mundane and foster opportunities for employees that keep their core skills polished. A popular way to engage the employees is to make use of the job shadow program, wherein an employee from one sector of the company is trained to work in another sector. It allows them to approach the vision of the company in a holistic manner, which cultivates creative analysis and innovation in thought. The additional benefit associated is that it trains the next generation of leaders to operate in a wholesome fashion.

The Bottom Line

At the end of each workday, a good leader realizes that their duty to the employees goes beyond a mere paycheck and office space. A good leader recognizes the potential in the employees and also helps in its realization.

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