How Gamifying Onboarding will help in Boosting Productivity and Increasing Employee Retention

by Jody Ordioni

With the advent of digital dissemination of information, there has been a shift in onboarding programs. The focus is on interactive learning spread over a period of time rather than information overload at once. Traditional methods of integrating employees are now turning obsolete because there is no value in them. The contemporary onboarding process stretches its boundaries to retain the top talent. Aberdeen Group conducted a study which concluded that a positive and engaging onboarding process shows that 69% of employees stay with the company for at least three years.

A job is not limited to a paycheck for today’s working class. They also search a sense of purpose and wish to be more involved. Employment is now seen as a two-way street. It is no longer a dance they have to dance individually for the first six months to make or break it. The study also found that a whopping 90% of the employees decide within the starting six months whether they’d like to continue with the company once their contract gets over. The onboarding has to be well-thought and impactful. Companies such as PepsiCo, PwC and Deloitte stand out against their competitors as they base their onboarding on a gamifying method.

The Secret of Gamification

Gamification borrows from gaming techniques to create an interactive and engaging atmosphere that provides hands-on training. Though the concept is not new in the market, it has gained its momentum slowly. Companies have been wary of adopting this technique due to the fact that it draws influence from video games. Since gamers are socially stigmatized as being unproductive, the hesitancy of the companies is understood.

However, the rise of tech companies has seen this stigma being removed as it is known to increase employee engagement and retention. Gamification provides an interactive journey that culminates with the achievement of a goal. Implementing these techniques engage the employees while keeping them motivated.

Increasing Productivity

The first point that this technique gets is keeping employees motivated while striving towards the completion of a goal. Employees learn new processes without getting overwhelmed. It creates an enjoyable experience and provides room to manage an otherwise dull situation. Badgeville, a pioneer in gamification, conducted a survey that found that the rates of productivity of employees sky-rocketed by 90% after the implementation of gamification.

It is a win-win situation for everyone involved. By eliminating undue paperwork and digitalizing processes allows hiring managers and HR in greater numbers. It also allows saving costs on paper and the company can do its bit for the environment. Automation of tasks leads to a 16% increase in the employee retention area.

Raise the Retention Rates

The gamification process allows the new recruit to build independence and support by working on tasks and learning new skills. Traditional methods engaged the new employees passively and made their integration difficult into the company. A loose policy is as bad as no policy; it can leave a bitter experience in the mind of the employee and sour their opinion on staying with the company.

A fun gamified onboarding strategy allows the new employee to be interactive and challenged in just the right measure. The approach can raise employee retention to nearly 50%. The new crop of workers is happy to be a part of the journey. By allowing them this freedom from the start, they establish a sense of contributing to a larger purpose.

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