As organizations embrace new combinations of remote and on-site working, we are connecting with our employees more frequently and in a greater variety of ways. And "hybrid", "hot-desking", and "hoteling" may have replaced the familiar phrases like "foosball", "free food" and "happy-hour Fridays" to reflect our perks and culture. In essence, the emergence of ways to communicate and new technologies to capture and disseminate information may be the cause of greater confusion rather than the collaboration we hope for.

What effect has this all had on strategic communications? What does this mean for successfully branding your culture of collaboration, cohesion and community? This day promises to bring ideas to the forefront and solutions to the table.

You can expect to learn about…

  • Talent Branding and storytelling
  • Revitalizing your purpose and culture virtually
  • Attracting, embracing and engaging a dispersed and diverse workforce
  • Perfecting the narrative of diversity and belonging through amplifying the voice of your employees
  • Demonstrating inclusivity through powerful communications

Happening Now

07:00 pm - 07:00 pm ET

Launch Live Video

Talent Branding and Internal Communications On Demand

Re-live the day any time on your own time. Access the session recordings by clicking on Watch Session On Demand >

12:30 pm - 01:50 pm ET

Framing Purpose and Culture

The power of words have been known to unlock ideas, inspire action and change the world. When they are carefully woven together, they have the ability to break down silos, build trust, and get buy-in for any organizational initiative. This requires a thoughtful balance of art and structure. Three renowned subject matter experts will help you understand why and how to perfect your narrative and encourage employees to own it and live it.

Anjan Thakor - Director of Doctoral Programs & Professor of Finance - Washington University

Howard Winer - Senior Manager, Employee Communication - Salesforce

Nell Derick Debevoise - Founder and CEO, Inspiring Capital; Author, “Going First: Find the Courage to Lead Purposefully and Inspire Action

Watch Session On Demand >

01:50 pm - 01:55 pm ET

01:55 pm - 03:15 pm ET

Amplification and Storytelling

Woven into the fabric of every organization are stories of struggles that yield success. These stories are as unique as fingerprints and important in shaping the main story of our organization.

Yet it's true that the authors and narrators who comprise our talent community may be focused on work, distracted by personal lives, or immersed in world affairs. While there is no “one size fits all” strategy to capture and amplify their voices, or deliver the stories needing to be told...In this session, we will hear from three people who will share their own approaches and tools to help us on this front.

David Bator - VP - Achievers

Ginger Hardage - Founder - Unstoppable Cultures; Former SVP, Culture & Communications - Southwest Airlines

Michael Berardo - VP, Learner Engagement Manager - Citi

Watch Session On Demand >

03:15 pm - 03:55 pm ET


Achievers is a behavior-driving employee engagement platform that listens to employees and aligns them with business objectives and company values. Our award-winning employee recognition platform and active listening interface with insights enable enterprise organizations to accelerate employee engagement. Employee recognition is one of the most important drivers of employee engagement. Today, the Achievers Platform makes recognizing a daily habit and an integral part of company culture for global organizations.

Proko is the social platform that allows anyone anywhere to share the best things about their work and workplace. Combining the benefits of employee engagement, recognition, rewards, and referral, Proko encourages storytelling and affords an easy way to share good things about your culture and career opportunities, or simply recognize the people that are making work great.

Continuing Education Credits

This event is approved for 6 recertification credits from both SHRM & HRCI.

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