Scott Rigby is an author, behavioral scientist, entrepreneur and founder/CEO of Immersyve Inc., a company focusing on the application of behavioral science to organizations, products, and services. Scott and Immersyve work with both small and large companies on culture and the development of motivational best practices. He is a leading authority on predictive measurement of motivation and engagement, as well as on interventions to improve organizational culture. Clients include Prudential, Amazon, Warner Brothers, Johnson & Johnson, and Disney. Scott has authored numerous publications including the highly-rated book Glued to Games: How Video Games Draw Us In and Hold Us Spellbound. He is the creator of the “Player Experience of Need Satisfaction” (PENS) model, a widely-used engagement model in game design. His work on understanding engagement and motivation has been featured by Wired, ABC News, BBC, National Public Radio, National Geographic, and Scientific American, among others. In addition to his commercial work, he has served as the principal investigator on multiple grants awarded by the National Institutes of Health exploring the role of behavioral science to improve engagement in order to achieve positive outcomes.