What’s nEXt: Using Strategic Storytelling to Change Employee Behavior


  • Josh Newman, Senior Director of Storytelling at Walmart
  • Jason Lauritsen, Chief Content Officer, achieve Engagement

As we navigate our organizations and people through this time of disruption and change, there's one powerful tool you may be overlooking: Stories. Our guest this month is Josh Newman, Senior Director of Storytelling at Walmart. We will explore with Josh how he uses a process called "Strategic Storytelling” to change social norms, encourage collaboration, and spark innovation at work. We will explore why stories matter, what makes a story "strategic,” and how to use storytelling as a powerful tool to shape and enhance employee experience.

Josh Newman leads Storytelling for the Global People Experience Team at Walmart. Rooted in behavior change and design thinking, strategic storytelling is a blend of organizational strategy, change management, and marketing. Josh partners with Walmart's experts to influence employee behavior and drive employee-centric decision making.


All achieve Engagement webcasts are free and pre-approved for both HRCI and SHRM-CP credits, most are worth 1 credit hour. Live webcast attendees will be sent an email highlighting the credit codes and resources after the event. OnDemand viewers of the webcast will be able to find the credit codes and download resources at the conclusion of viewing the webcast.

Webcast Presenters
Josh Newman
Josh Newman has spent nearly a decade in HR avoiding subject matter expertise.
Jason Lauritsen
Chief Content Officer, achieve Engagement