Courtney King

I’m an HR executive who believes culture isn’t just about keeping employees engaged—it’s about fueling the business. At BeatBox Beverages, I built the People & Culture function from the ground up, scaling from under 40 employees to over 270 while supporting exponential revenue growth in just a few years. Along the way, I’ve led initiatives that turned our employee experience into a true extension of our consumer brand.

That means retention and engagement strategies like Beat Burnout Fridays, innovative and first-in-class benefits, a life concierge service, and even music festival lottos so employees can experience BeatBox the same way our fans do. These offerings have delivered low voluntary turnover and high engagement scores, while fueling extraordinary business growth (yes, more party punch sold at the speed of light).I’m also passionate about sharing what I’ve learned. I’ve spoken at Transform HR, Females in Food’s Elevate Her Summit, and CDM Media panels, and I’ve been a guest on podcasts for HR leaders and featured in industry publications. My focus? Helping leaders see culture as a true growth driver, not just a feel-good function

Leading a 10-person People & Culture team supporting 270+ employees through rapid, exponential business growth.

Serving as strategic advisor to founders and executive team on culture, talent, and organizational design.

Driving company-wide people strategies that align employee experience with consumer brand identity.

Expanding focus into AI governance, change management, analytics, and long-term org design.