DeRetta Cole Rhodes

DeRetta Cole Rhodes is a nationally recognized HR leader, culture strategist, and organizational development expert, currently serving as Executive Vice President & Chief Culture Officer for the Atlanta Braves. With over 20 years of experience leading strategic human resources initiatives across industries—including media, professional services, customer service, and global operations—Dr. Rhodes brings deep expertise in aligning people strategy with business outcomes.

At the Atlanta Braves, Dr. Rhodes oversees all people capital initiatives, internal communications, and community affairs for the Braves organization, The Battery Atlanta, and the team’s Spring Training operations. Her leadership has been instrumental in shaping a purpose-driven culture that values diversity, employee experience, and community engagement as key drivers of organizational success.

Dr. Rhodes’ areas of expertise span organizational effectiveness, leadership development, change management, succession planning, talent acquisition, executive coaching, and DEI strategy. She has played a pivotal role in navigating complex transformations, including acquisitions and large-scale HR integrations, always with a focus on empowering teams and fostering high-performance environments.

Known for her collaborative approach and commitment to inclusive leadership, Dr. Rhodes helps organizations build resilient, future-ready workforces. Her strategic mindset and ability to drive cultural transformation have made her a sought-after speaker for HR professionals, People Leaders, and executives committed to shaping workplace environments where people thrive.

Whether she’s coaching senior leaders, driving organizational change, or championing community impact, Dr. Rhodes leads with authenticity, insight, and a passion for people.