Dr. Cecelia Herbert, PsyD

Dr. Cecelia Herbert is an accomplished behavioral scientist, HR leader, and employee experience strategist who serves as Principal Catalyst at the Qualtrics XM Institute, the global center for experience management (XM) innovation and expertise. With deep expertise at the intersection of employee experience, customer experience, organizational culture, and people science, Cecelia is dedicated to creating workplaces that work for everyone by empowering organizations worldwide to measure and act on employee feedback.

In her executive-level role, Cecelia drives strategic initiatives that shape the future of experience management, including global thought leadership, applied research, professional certifications, practice innovations, and XM maturity advancement for leading enterprises. Her work ensures that organizations are equipped with the insights, tools, and skills needed to design and scale human-centered business operations that deliver measurable value.

A passionate advocate for DEI, employee engagement, and organizational transformation, Cecelia has become a trusted advisor to HR and People Leaders navigating the evolving world of work. Her mission is clear: to empower experience management professionals to build inclusive, resilient, and thriving cultures where employees and customers alike feel valued.

Through her leadership at Qualtrics XM Institute, Cecelia is helping organizations reimagine how employee experience and people strategy fuel business success—making her an invaluable voice for HR professionals and executives alike.