James McQuivey

James McQuivey is a leading authority on digital disruption, consumer behavior, and innovation strategy, serving as Vice President and Research Director at Forrester. With a deep background in behavioral science and media technology, James helps organizations anticipate and navigate the seismic shifts caused by emerging technologies and evolving consumer expectations.

At Forrester, James leads groundbreaking research on how psychology, neurological bias, and social influence shape digital behavior—enabling companies to stay ahead of the curve and seize transformative opportunities. He is known for helping leaders connect the dots between technological adoption, consumer insight, and strategic innovation.

James has been instrumental in analyzing and forecasting trends across a wide range of media technologies, from internet-connected TVs to eReaders—anywhere consumption habits are changing and new business models are emerging. His work equips executives, HR leaders, and innovation teams with the foresight and frameworks needed to drive customer-centric transformation and thrive in the face of continuous change.

An engaging speaker and trusted advisor to Fortune 500 brands, James delivers clear, actionable insights on digital transformation, experience design, and the human factors behind technology adoption. His ability to blend deep research with practical strategy makes him a sought-after voice at the intersection of technology, human behavior, and organizational change.