Martha Bird PhD.

Dr. Martha Bird is a renowned business anthropologist, cultural strategist, and employee experience leader who serves as Chief Business Anthropologist at ADP, a global leader in human capital management (HCM) solutions. With a unique background in social science research, organizational culture, and human-centered innovation, Martha brings an anthropological lens to the world of work—helping organizations design more meaningful, inclusive, and effective employee experiences.

At ADP, Martha applies ethnographic research and cultural analysis to uncover the deeper context behind workplace behaviors, shaping strategies that align business goals with human needs. Her work bridges DEI, employee engagement, organizational transformation, and brand communications, providing insights that enable companies to thrive at the intersection of people and technology.

A passionate advocate for generous human connection and inclusive culture, Martha has dedicated her career to understanding the collective wisdom of human communities and applying it to the challenges of modern organizations. She has helped leading companies evolve their approaches to leadership, employee experience, and innovation, always foregrounding the human stories that drive business outcomes.

Known as both an “insights midwife” and an “innovatrix,” Martha inspires HR and People Leaders to think differently about work, culture, and community. Her expertise lies in identifying opportunities for innovation where people and technologies interact—helping organizations reimagine how they engage employees and deliver business impact in an era of constant change.