Ryan Affolter
Ryan Affolter is a pioneering force in talent attraction, recruitment marketing, and employer branding, with over 20 years of experience at the intersection of digital marketing, HR technology, and talent acquisition. As Partner, Talent Attraction at RogueHire, Ryan leads the firm’s advisory practice, specializing in training, coaching, and talent attraction intelligence for healthcare TA organizations.
A recognized thought leader in the HR tech and recruitment advertising industries, Ryan has built and scaled world-class recruitment marketing and employer brand strategies for startups, Fortune 500 companies, and high-growth consulting firms. His work has consistently helped organizations revolutionize how they attract, hire, and retain top talent.
Ryan’s journey began in digital marketing and took off when he joined Jobs2web (later acquired by SAP SuccessFactors), where he built recruitment ad agency services from the ground up and led employer brand strategy for enterprise clients like Microsoft. He then joined Talroo, earning the "Leader of the Year" award in 2016, before helping to build and lead talent attraction practices at Life Time and Proactive Talent.
Notable accomplishments include:
- Establishing Life Time’s first in-house Recruitment Marketing & Employer Brand function (2019–2021)
- Growing a 1-person team into a $12M business unit at Jobs2web/SAP
- Building the full agency infrastructure and strategic growth model for Proactive Talent
- Earning multiple AOR wins and awards, including the Jobs2web ACE Award
- Speaking at top industry events such as iCIMS Inspire, RecruitCon, Global TA Day, and more
Today, Ryan helps healthcare organizations future-proof their talent acquisition strategy through the innovative Recruitment Operating System (rOS) at RogueHire—a first-of-its-kind software solution that leverages Decision Intelligence (DI), benchmarking data, and advanced methodologies. He also supports the Rogue Healthcare Community (HCC), the largest network for healthcare TA professionals, and contributes to the Elite Honor Roll Awards, celebrating excellence in healthcare recruitment.
Ryan’s expertise spans:
- Recruitment marketing & programmatic technology
- Employer brand activation & candidate experience
- Talent sourcing strategy
- ATS, CRM & HR tech optimization
- Healthcare TA transformation & benchmarking
With a passion for Kaizen-driven improvement and a proven record of driving innovation, Ryan is a go-to expert for organizations looking to elevate their talent attraction capabilities in today’s competitive market.