Zoe Peterson-Ward

Zoe Peterson-Ward is a seasoned customer experience executive, organizational change leader, and champion of employee recognition and engagement. As the Chief Customer Officer at Workhuman, Zoe leads a global team dedicated to helping organizations maximize the impact and ROI of their recognition, engagement, and culture-building programs. Her work empowers business and HR leaders to create workplaces where humans thrive—and where appreciation drives measurable results.

With over 30 years of experience guiding complex business transformations across the tech and communications industries, Zoe brings unmatched expertise in change management, executive alignment, and scaling people-first strategies globally. Before joining Workhuman, she led Customer Success operations at Salesforce, supporting major industry verticals. She also held senior leadership roles at Avaya, managing global channel operations, and at Accenture, where she led large-scale digital and organizational change programs for Fortune 500 clients.

Zoe thrives at the intersection of technology, strategy, and human behavior, helping executive sponsors and HR stakeholders architect sustainable transformations that align business goals with human needs. Her specialties include digital transformation, GTM strategy, process design, and executive communications—all grounded in a deep understanding of what it takes to drive lasting cultural change.

At Workhuman, Zoe is a powerful advocate for embedding recognition and gratitude into the DNA of company culture—not just as a feel-good initiative, but as a strategic lever for improving employee experience, increasing engagement, and fueling talent development. Her insights are especially relevant for today’s People Leaders, CHROs, and HR innovators looking to elevate the human side of work at scale.